UI spec work
Fitness App UI Refresh
Context
Revamping workout tracking experience
I’ve been a long time user of a fitness app called Hevy. As a bit of fun, I thought I’d redesign the UI in order to change the look and feel. The original app was very functional, but a bit drab. I wanted to inject a bit of life by adding bold colors, as well as making some UX changes for clarity and conversion.
Total time: 4 hours
Total time: 4 hours
Original
Redesign
signup
First impressions matter
When you sign up to Hevy, it prompts you to enter a username.
I felt like this was a missed opportunity to sell the user on benefits of using the platform, as well as to use some impactful imagery to create a more premium feeling.
I felt like this was a missed opportunity to sell the user on benefits of using the platform, as well as to use some impactful imagery to create a more premium feeling.
conversion
Promoting premium
The original experience doesn’t include a free trial to premium, making it very easy to miss. It also uses a carousel to display benefits, which minimizes the likelihood that a user would process more than one.
I decided to implement a free trial for premium to encourage users to try out the features for themselves and to leverage the foot in the door principle.
I changed the carousel into a list of benefits with icons to boost comprehension and engagement.
I decided to implement a free trial for premium to encourage users to try out the features for themselves and to leverage the foot in the door principle.
I changed the carousel into a list of benefits with icons to boost comprehension and engagement.
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