bite size ux
Using AI to refine and clarify client feedback
PROBLEM STATEMENT
Helping clients and motion designers understand each other
Deciphering client feedback can be a complex and time-consuming task. Often, the feedback is vague, entangled, and lacks specificity, which can lead to additional touchpoints or revisions. How might we transform client feedback into clear, concise, and actionable items for motion designers?
MY ROLE
Fleshed out the user flows, high fidelity designs, and prototyped latest iteration.
THE TEAM
Designer + Engineer + Project Manager
TIMELINE
Dec 2023 - Jan 2024
AI scoring
Not all feedback is created equal
While we needed to deliver actionable feedback to motion designers, we also didn’t want to add extra friction when the feedback met our needs.
Sometimes feedback was so ambiguous  (e.g. “make it funnier”), that any given suggestion would just be a shot in the dark.
We therefore decided to score feedback on a 1 to 5 scale using AI, and only actioned it if it was a 2 or 3. This would be feedback that needed improvement, but not so vague that we couldn’t even suggest a direction.
AI scoring
Encouraging usage while minimizing frustration
While we wanted clients to interact with the AI so that we could monitor usage and improve the outputs, we also knew that the suggestions wouldn’t be perfect. We were trying to add specificity to ambiguity which inherently required some guess work.
To add flexibility for clients, I decided to allow them to keep their original input, directly edit suggestions, and dismiss unwanted suggestions.To add flexibility for clients, I decided to allow them to keep their original input, directly edit suggestions, and dismiss unwanted suggestions.when the feedback met our needs.
highlight
Adding continuity
Finding a way of breaking down feedback into individual action items, while also creating a sense of continuity (particularly when some feedback wasn't changed) proved to be a challenge.
After tinkering with many variations, I landed on a highlight styling plus a carousel to help indicate which part was being actioned, and how it fit into the larger comment.
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