Case Studies
PRODUCT DESIGN
Vidsy
An AI inspiration library to promote alignment and clarity, and increased value generation capacity by £133,280
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ux | BRANDING
1st Central
Quote journey refresh which generated an additional £35 million in revenue over 5 years
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Snapshots
Mini case studies and personal projects
ux | BRANDING
1st CENTRAL
UX + Rebranding for car insurance quote journey
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spec work
Fitness App UI Refresh
UI Spec work to redesign a mobile fitness app
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ux / UI design
Using AI to improve client feedback
Mini project to improve feedback experience for clients and internal users
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ux | BRANDING
1st CENTRAL
UX + Rebranding for car insurance quote journey
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about me
Hey! I'm a Digital Product Designer with expertise in blending psychology, visual design, and interactivity to create user-centered experiences that drive measurable results.
At Vidsy, I led the design of an AI-powered inspiration library, which enhanced alignment and clarity for creative teams and clients.
Currently, at Platter, I’ve been designing apps for the Shopify ecosystem, including checkout and post-purchase extensions, where I’ve balanced user needs with scalability for diverse merchant use cases.
Before transitioning into design, I was a tech recruiter at Amazon, Facebook, and Riot Games, where I gained a deep understanding of user behavior and organizational needs—insights I now apply when designing digital products.
Outside of work, I’m still a nerd at heart. I love reading, experimenting with health and fitness, gaming (badly), and exploring fringe science and comedy.
![](https://cdn.prod.website-files.com/62670a0e52498b44e3c13289/6669f4e73941483a42bf3a2e_FMBGRvv6MjxSJur6i71nu6g.jpeg.png)