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My Toolkit
Figma
Use daily for high fidelity functional prototypes, animations, design systems, workshops, ideation sessions
ChatGPT
I create research and marketing ChatGPT agents + design products with AI functionality
Webflow
My dev buddy. Use to make responsive and consistent websites with ease
After Effects
Make it *pop* with fun animations
Research
Built research repositories in Airtable to identify and store user insights
Analytics
I peek under the hood using Hotjar, Google Analytics, and a bit of Mixpanel to gain quantitative user insights.
Case Studies

PRODUCT DESIGN

Vidsy

An AI inspiration library to promote alignment and clarity, and increased value generation capacity by £133,280

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ux | BRANDING

1st Central

Quote journey refresh which generated an additional £35 million in revenue over 5 years

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PRODUCT DESIGN

Riot Games

My intro into design - a web based intranet application

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about me

Hey! I'm a digital Product Designer. I specialize in blending psychology, visual design, and motion to create delightful experiences that convert. In a past life, I was a tech recruiter at Amazon, Facebook, and Riot Games.

At Facebook, I regularly shared feedback on our internal recruiting tools. My ideas resonated with the team, and I even got to participate in user testing new workflows 😎

At Riot, I took the leap to lead design for an internal recruiting tool. Problem-solving via empathy and curiosity, the breadth of skills to be learned, and the mix of psych and design solidified my love for UX. I was hooked.

Outside of work, I'm still a nerd, so I love reading, bit of gaming (badly), health and fitness, travel, and learning new skills (current: animation 🎞️)