ouch
My Toolkit
Figma
Use daily for high fidelity functional prototypes, animations, design systems, workshops, ideation sessions
ChatGPT
I create research and marketing ChatGPT agents + design products with AI functionality
Webflow
My dev buddy. Use to make responsive and consistent websites with ease
After Effects
Make it *pop* with fun animations
Research
Built research repositories in Airtable to identify and store user insights
Analytics
I peek under the hood using Hotjar, Google Analytics, and a bit of Mixpanel to gain quantitative user insights.
Case Studies

PRODUCT DESIGN

Vidsy

An AI inspiration library to promote alignment and clarity, and increased value generation capacity by £133,280

Read case study

ux | BRANDING

1st Central

Quote journey refresh which generated an additional £35 million in revenue over 5 years

Read case study

PRODUCT DESIGN

Riot Games

My intro into design - a web based intranet application

Read case study
about me

Hey! I'm a Digital Product Designer with expertise in blending psychology, visual design, and interactivity to create user-centered experiences that drive measurable results.

At Vidsy, I led the design of an AI-powered inspiration library, which enhanced alignment and clarity for creative teams and clients.

Currently, at Platter, I’ve been designing apps for the Shopify ecosystem, including checkout and post-purchase extensions, where I’ve balanced user needs with scalability for diverse merchant use cases.

Before transitioning into design, I was a tech recruiter at Amazon, Facebook, and Riot Games, where I gained a deep understanding of user behavior and organizational needs—insights I now apply when designing digital products.

Outside of work, I’m still a nerd at heart. I love reading, experimenting with health and fitness, gaming (badly), and exploring fringe science and comedy.